Recruiting Insurance Agents

When you run your own small insurance agency and start to get too busy to call on all the referrals you’re getting, it may be time to recruit new agents. Look for men and women you like and who bring a positive attitude to their work. Ideally, they’ll already have an insurance license, but you’ll still need to spend time training them in your style and in the product lines you carry. To recoup the time you've invested, recruit folks who will stick with you and your company.

Create a Positive Recruitment Message

No matter the business, people are attracted to successful business owners. When you create a positive recruitment message and post it on your website in insurance newsletters and job sites, you’ll increase the odds of attracting great agents that can boost your agency. Make sure to include information about the quality of your clientele, leads and the products you offer and how they start apart from what other agencies offer. Entice with the earnings they could make while building relationships and helping them achieve security.

Look Outside the Industry

Most people don’t think about this one, but some of your best candidates may not have their insurance licenses yet but have experience in financial services or sales and can shadow you while they study for their license exams. Advertise for strong salespeople and network within financial services associations to locate prospects. When you see an aggressive salesperson, talk to them about joining your agency.

Talk to Your Clients

This one should be a no brainer, right? But many agency owners overlook this one, I have agency owners that have used this method and we successful with recruiting. Here is a thought, many small-business people find reliable workers by simply talking to everyone they know, particularly customers who value the services and products of a business. When you’re interviewing a prospective client or going over policies with your current client base, mention that you are looking for agents to join your firm and ask if they know anyone who might be interested. Your clients know the kind of service you provide and the types of products you carry, and they might surprise you and say they are interested in joining too.

Social Media

Using social media is a great tool to recruit agents, especially young and eager agents. Young people live on social media and this is a great way to promote your agency, get them interesting and then when you are ready mention that you are recruiting. Make sure that your posting is short and enticing to grab their attention, no one wants to read a long post on social media. Make your pictures you place in your post do all the talking.


Email Marketing

Think about it, sending an email directly to your targeted audience. There are ways that you can information for licensed insurance agents in your state that is completely legal. Remember once you become a licensed agent their information becomes public record.  Let that one sink in for a minute.


As a Virtual Assistant to life insurance agents I can help you with your recruiting, so you don’t have to do all the heavy lifting.

Contact me today!!!


Reference (1)

  • Linda Ray  -