For many small businesses, brand awareness might sound unfamiliar. Unfortunately, many think that this is a privilege of large companies. Let’s clarify that right away! Brand awareness is vital for every business. So, what do you do if you have a small business and you want to increase brand awareness without spending a fortune? I gathered 10 tips (or tricks) to boost your brand awareness without a big wallet.
That’s very simple, be honest when you talk about your business and your products or services. Your clients will appreciate it.
Have stellar customer service
Let me give you this figure: 90% of Americans decide where to shop based on customer service ratings. So, do it right.
Deliver valuable content
Know your audience and deliver them what they need. It’ll pay in loyalty and credibility.
Personalize the shopping experience
Gather info about your clients and show them that you really care about them.
Leverage social media
Talk about the people behind the business on your social media. You’ll connect on a deeper level.
Share exclusive deals with emails
Email marketing can be cheap and very powerful. You can reach for your clients or select a few to make them a unique offer.
Once you have your clients’ trust, do everything to keep it.
Develop branded videos
That would cost you something, but the ROI will be impressive.
Advertise where your customers are online
With analytics, every business knows where its audience is. Just go after them and show them your goods.
Run free giveaways
Everyone loves free stuff. This is proven to be one of the most effective strategies!
So, how did you find these tips? Try to apply them, and let me know how it goes!
I’ll be in touch with you soon with other tips and news!