What Systems do you need to be a Life Insurance Agent?

Being a life insurance agent is a great way to make money. While you will need some training and knowledge to enter the industry, once you get started, it can be a lifelong career. If you’re already an agent or thinking about becoming one, there are some tools every agent should have to make sure they are efficient and organized throughout the workday.

Get a Website

No matter how small or large your operation is, getting a website is crucial to finding success as a life insurance agent. Websites are a great way for customers to find you on the internet and learn about your services.

Most people today would rather look at someone’s website than deal with a salesperson right away. People are naturally distrusting of salespeople, so instead of perfecting your cold-calling pitch, let your website do that for you.

Your website is also a great place to gather reviews and detail your services. Give your customers the chance to learn about you so they can trust you easier.


· GoDaddy: starting at $6.99/month, GoDaddy helps you find the best url name to creating your site using Artificial Intelligence tools.

· Squarespace: $12/month, provides website templates that are easy to use and look professional in minutes. A great option for those who need a good-looking website with basic functionalities.

· WordPress: Free to use but has paid upgrades, incredibly customizable website design but requires a lot of training and add-ons to fully master and enjoy all its features.

Customer Relationship Management (CRM) Software is a Must

Being a life insurance agent, you have hundreds of data points to collect per client. Trying to create your own systems within Excel or on another program could take months and not scale up properly when your business grows.

Getting a good CRM is a wise business decision. CRMs help you track your customers, their needs, and tons of other information. CRMs can be incredibly powerful and perform tasks automatically like sending out emails, recording sales information, and tons of customized tasks that can save you time and money.


· Hubspot: Free to use but with paid upgrades, Hubspot is great for small businesses and works well with other systems. Additional features can be bought with paid subscription.

· Zendesk: For $19/month, this CRM offers powerful analytical tools and an easy-to-use platform

· SALESFORCE: $1,500/year, Salesforce is the most expensive option for small businesses but comes with the most amount of tools. Used by thousands of large corporations, this is great for larger companies with complex operations.

Office Organization Software

While CRMs are great for keeping track of your customers, they only handle some of the many aspects of a life insurance business. When it comes to keeping track of payrolls, schedules, budgets, meetings, and more, having software that can handle all of that is a must.

Even if you have a full-time secretary at your company, these types of software become powerful tools for any office. We recommend finding software that is able to connect with your other systems (like your CRM) and has cloud or web-based data storage.


· Trello: Free to use with paid upgrades, Trello is a fantastic option for small businesses with limited needs. Build project timelines, plan meetings, and more with this easy-to-use platform.

· Google Task: Free to use organizational tool but not specifically tailored for businesses. This is a perfect option for small operations because it is simple and integrates easily with other google products.

· Slack: Free to use with paid upgrades, Slack offers tons of features that are enjoyed by the largest companies. Slack is a wise choice for all sizes of businesses and can be used for messaging, project management, scheduling, and more.

Get an Auto Dialer

Many insurance agents use tools like an auto dialer. While websites are a great tool to get customers in the door, don’t throw out your cold-calling script just yet. Getting people on the phone still has some of the highest conversion rates, even though they take a ton of time to complete.

One way insurance agents save time is by getting an Auto Dialer. These services let you connect with randomized phone numbers instantly and help you keep track of the numbers you called. Let’s say you found a good lead, but they didn’t convert today. With an Auto Dialer, you can keep track of which leads are worth calling back, and which numbers someone in your company has tried.


· Nextiva: starting at $18.95/month per user, Nextiva offers a lot of value by being able to work with your CRM systems directly to pull up customer details and update information in real time.

· Five9: starting at $185/month per user, this advanced auto dialer uses predictive analytics to call people when they are most likely available. Further, Five9 only connects you if the caller answers the phone saving your agents valuable time.

· PhoneBurner: starting at $149/month per user, PhoneBurner is great for large teams because it includes cloud-based technologies and agents can make up to 80 calls an hour.

Bottom Line

Regardless of the business, making sure operations are running as efficiently as possible is going to save time and help you make money. Using some of the digital tools listed above can help new life insurance agents hit the ground running and help current agents reach more clients.