Are you a small business owner and at a loss for what to post on social media? Is social media overwhelming you so much that you’re unable to keep up? Read on for some tips on what to post! Or contact me if you want help because you just can’t keep up with social media on your own!
1) Product photos!
This, of course, is the number one thing you should be posting about. After all, how can you promote your business if you aren’t sharing photos of what you’re selling?
If you aren’t selling a physical product, but actually a service, it’s still important to share pictures about what you can do and what you are doing for clients. But do make sure you have permission if/when you need it.
HOWEVER, remember to not share too many product photos. It’s a delicate balance; I’ll touch more on that in tip 2.
2) Add value to your posts!
By this I mean share tips and inspiration relating to your products or services. Followers want to build a relationship with you. They want to know, like, and trust you before they purchase your products/services.
If you just post product photos with a link, you’re not adding value. Share some tips! Your followers will love them. They add value to your business and people will start to really trust you and make purchases.
3) Behind the scenes photos!
Doing this shows the reality behind your business. Don’t post something too personal but share a bit about what’s going on behind the scenes at your small business.
This gets people interested in what’s to come and/or what’s currently happening at your business. Like I touched on in tip 2, it’s important for your followers to know, like, and trust you before they feel comfortable making purchases! Let them get to know you by sharing those behind the scenes photos.
4) Photos of yourself or your employees!
People connect with people. They like to know who they are reaching out to when they message you. It helps your business grow because people get to know you for you
If you have a larger business with other employees who interact directly with customers, it’s important to showcase them on your account as well because ultimately, they’re who your customers will be connecting with and relating to in store! Build up that know, like, and trust factor!